Attraction Based Marketing

If you've wandered around the internet a lot looking at network marketing opportunities, then you may have come across the phrase "attraction based marketing" or "attraction marketing". You may have wondered what exactly this is. The idea behind attraction marketing is that you attract people to you based on a genuine desire to help them achieve their goals. You do not pitch your product or your opportunity, but rather position yourself in your community and on the internet as an expert in some way that will benefit others.

For example, if you are an alternative healer of some sort. You would do wellness workshops, health consults, a health and wellness newsletter, etc....As people get to know you and receive value from what you offer they will often ask you about products you recommend or about your business. It is at this point that you then share about Zrii or whatever company you are involved in. This type of marketing often feels counter-intuitive, especially when you compare it to most MLM company marketing and presentation programs. Yet it is very, very successful and allows you to build your business with people who have actively sought you out and want to join you.

Mike Dillard is the man who is most well known for teaching this method through his Magnetic Sponsoring Series. In addition to the free 7-Day Video Bootcamp, he was the developer of a huge MLM Social Networking website which is now called betternetworker.com. Please feel free to contact me with any questions about this manner of marketing. It is exciting, fun and a wonderful feeling to have prospects calling you as opposed to you calling lead lists or over-bothering family and friends.