How To Use Social Media to Grow Your Zrii Business

What is Social Media?

Social media is a large group of tools and applications available on the internet that allow you to interact "socially" with a very large diverse group of people.

According to Wikipedia, " Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings.[1] The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM)."

Social media is part of the Web 2.0 explosion and the cutting edge in New School methods for growing a network marketing business. In this post we will briefly cover a variety of tools and methods for utilizing social media to grow your MLM business.

Attraction Marketing is the Key to MLM Online Success

If you have not yet heard about attraction marketing, then you must take time to do so. The idea of attraction-based marketing has been around for awhile, but it was not until Mike Dillard synthesized all the information and created his Magnetic Sponsoring course, that the majority of people knew what it was or how to use it.

The idea behind attraction-based marketing or Magnetic Sponsoring is that you use social media to create an strong online presence. You offer value, information and the uniqueness of you in a form that people can grasp. As you develop yourself online and your leadership abilities in the real world, you will attract others to you. This is how you grow you business. People come to you and want to know you, work with you and join you. This is the opposite of old school network marketing where you went after them. It is powerful, clean, refreshing and fun.

The best place to learn about Attraction Marketing is by getting your hands on Dillards Free 7 Video Boot Camp. Once you've worked your way through that the next thing to do is to set up an account on a website called Better Networker. This will be your first step in using social media and also the best introduction to attraction marketing in action.

Get onto Better Networker and just look around for a few days. Read the forum posts and the replies. Read some articles. Watch some videos. Take a good look at people's profiles prior to creating yours. They had a profile contest a few months back with a great tutorial..watch it. As you are finding your way around this site you will be beginning to understand how people present themselves in the social media world without pitching their product or biz. Better Networker is social media. It is a social networking website devoted to network marketers. In many ways it is similar to Facebook or MySpace (also social networking sites), but the audience and participants are hightly targeted.

To learn almost everything you need to know about attraction marketing and how to use it to grow your Zrii business, check out Renegade University. Renegade U. is as close as you can get to a "school" for online network marketing. You will find instructional videos on every aspect of setting up and developing your online marketing strategy and tools.

Twitter (and Social Bookmarking)

There are presently hundreds of sites on the internet that you can use to present youself to your target audience. I use a variety of social bookmarking sites that I post to every time I write a hub or a blog post. Some examples are: Digg, Propeller, Reddit, Stumble-Upon. The list is almost endless. Visit a site called Social Poster.com and you can see a long list of social bookmarketing sites and learn how to post yourself on them.

My favorite place to hang out online these days is Twitter. Twitter scares people initially because it is fast and live. I like to think of it as a big, world-wide online cocktail party/chat. When you first approach twitter it is hard to know what to do. So first (after you creat your twitter profile) visit twitter search and put in a keyword that interests you. Read what comes up and then click on the name of the person who posted(tweeted) click on "follow" under their name. Now whenever you log onto twitter you will see whatever that person has written, appear on your screen. Generally, if you follow them, they will follow you back. This is good.

When you create your Twitter Profile, make sure that you enable direct messaging and email notifications. When someone follows you, follow back and say thanks in a direct message. Soon you will log onto your page and see a flurry of different tweets and conversations going on. This is good. Join in once you feel comfortable. Don't pitch. Don't spam. Don't sell. Just be a real person and interact with the people who are tweeting. Once you get the hang of this you will see that there is a time and place to include links to your blog or website. (Watch the video above for a great analogy explaining twitter and blogs).

Twitter is the fastest growing social media on the internet. It can now even interact seamlessly with Facebook if you set it up that way. Many people do a lot of business on Twitter. You should be one of them if you want to grow your network marketing business using social media. Here you can find a twitter training video which will help you get started.

OK..I'm Totally Confused!! What Do I Do Next??

Total confusion is often the reaction to all of this information. Do not worry. You are not lacking in brain cells. Using social media is very confusing initially and only gets clearer as you work your through it, step-by-step. This is where a good coach/mentor comes into play and a training system. Luckily a man named Mike Klinger saw how confused people were getting and sought to remedy the situation. He created the best social media training that I have yet to see in this industry. It is appropriated called a " University".

Renegade University is an amazingly complete online classroom. There are step-by-step video tutorials for every aspect of using social media to create your online presence and grow your network marketing company. The beauty is that you can work through the training at your own pace AND do the steps on your computer while Klinger is walking you through them in the video. It is almost like having a teacher sitting next to your computer with you.

Renegade University did not exist when I began my social media journey. I learned each step by trial and error and honestly it took months to really feel a conceptual and practical understanding of the whole thing. By using Renegade University, if you put your mind to it, you can have the basics of your social media system up and working for you in a month. But remember..it is like going to school You have to learn, study, and take action.

Social media is changing the face of network marketing. You will never need to sell to your family and friends again. You will meet people from all over the world. You will be amazed at what can happen..if you are diligent and patient. Growing you network marketing business using social media is a process. You start at the beginning and add on over time. The results start slowly and increase faster and faster as you become more and more competent. This is a New World. Welcome!

Attraction-Based Marketing and Zrii

This post is geared to those of you already involved with Zrii and looking to learn more about attraction marketing.

I have been a fan of Mike Dillard and Magnetic Sponsoring since before Zrii began. Recently the Magnetic Sponsoring philosophy was the topic of discussion on a Zrii Training/Conference Call. I am so excited that my colleagues and associates are open and interested in this manner of marketing. The network marketing experience changes completely when you are "magnetically" attracting prospects to you, rather than chasing after them. Not only does it feel better, but the people who end up joining your business or even becoming customers, are those who truly made the decision themselves rather than because you convinced them.

Attraction Marketing is a wonderful philosophy. It is new to many old time network marketers who are used to the "old pitch and sell". But in reality, attraction marketing is very similar to old time word of mouth and referral marketing--when people frequented business because of the value offered by the owner of the business. In essence, with attraction marketing we are getting back to the basic fundamentals of good relationships based on value and service.

There are a number of reasonably priced products that will help you understand the Magnetic Sponsoring philosophy. The basic Magnetic Sponsoring Book is the place to start. Immediately after reading it cover to cover at least three times, I would then suggest investing in the Black Belt Recuiting CD Series. In this 6-CD set, Mike Dillard interviews Mark Wieser (one of network marketing's gurus of recruiting). This series was instrumental in changing how I approached my prospects and my business. It has had the same effect for others on my team.
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Building On A Budget teaches you how to market online with a limited amount of funds. And lastly MLM Traffic Formula is an advanced, thorough course on driving traffic to your websites and taking internet marketing to the max.

All and all this system will open your eyes to a different way of doing your network marketing business. Just filling in the contact information for Magnetic Sponsoring will get you a 7-Day FREE Video Boot Camp. You'll know after the 7 videos if the philosophy is something you'd like to learn more about. There is also a Free hour long video of Mark Wieser that you can explore prior to purchasing the Black Belt Recruiting Series.

If you would like to interact with other network marketing professionals who ascribe to this philosophy, take a visit to Better Networker dot com. Read the posts, the articles. Watch the videos. Look me up there. I'm one of the five people who recently won their "best profile' contest. Enjoy moving into the world of attraction-based marketing and magnetic sponsoring

Hear The Entire Robert Kiyosaki and Mike Dillard Interview

Follow this link to listen to the entire 47 minute interview as Mike Dillard talks live with Robert Kiyosaki about our current financial crisis and what people can do now.

Kiyosaki/Dillard Live Interview

Robert Kiyosaki Endorses Network Marketing, AGAIN!!

Robert Kiyosaki, Author of the Rich Dad, Poor Dad Books spoke on a private invitation only conference call today. As most know, the economy has taken its worst hit this week since 1929. People have lost money, world economies are struggling. The media is focusing on all the gloom and doom and people are panicking.

What Did Robert Say?

On the call tonight, Kiyosaki was interviewed by Mike Dillard (Magnetic Sponsoring Guru). Kiyosaki's main point on the call was that NOW is the time to take action. He said, "If you are not in a network marketing or other home base business today, then you are out of business." Four years ago Kiyosaki came out in strong favor of the network marketing industry as the best place for the average person to begin growing their own business. He reiterated that recommendation again tonight.

BAD ADVICE

Kiyosaki said that if you are not rich today--if you are one of the people who had lost a lot of money in the past two weeks--then somewhere in the past you were given BAD ADVICE. In today's economy, job security is a myth. No politician from either party can bring high paying jobs back. Jobs migrate to the location where workers will work for the lowest wage. If you still believe that you can go to school and get out with a degree and get a good, secure job then you are still living in the last century. You must wake up and smell the coffee.

What Should I Do?

Inflation is coming. Depression may be coming. Social Security and Medicare are in grim shape. What are YOU going to do to take control of your financial life? Now is a big opportunity period. You can take action--make a commitment--create income that is totally in your control from network marketing, franchising or other independent business owner situations. Or you can commit to being a coward and join that crowd that is panicking, hiding and praying the they (the government; the company; my parents) take care of me.

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